According to Twilighters Anonymous, Hot Topic stores are beginning to put out The Twilight Saga: New Moon merchandise for sale.
Say they,
Over on the . . .forum, [a member] also tells us that a manager at Hot Topic told them that next week the stores will be getting in the first shipments of New Moon gear. Some stores already have the junior cut tees, but adult cut tees and New Moon posters are also on their way.
Hot Topic’s online webstore has not yet added any New Moon merchandise to their page, but if you want to check out and stock up on their available Twilight merchandise, click here.
Hot Topic, we know, has put a lot of faith in (and reliance on) the sales of Twilight-related merchandise, and predicts that its sales for New Moon gear will help to keep its fall quarterly estimates at a sustainable level (see here). Some have referred to Hot Topic's reliance on New Moon sales as the top five dumbest stock move (see here), but others have said that it is pure genius.
At any rate, with the increasing availability of this sort of merchandise, one has to suspect that the intelligence of this move by the company will be evidenced in full (one way or the other) within the coming months.
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